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Important Information Read

  • Duration
    2 hours
  • Departures
  • Spoken Language
  • Locations

    Icebar - Amstel 194-196, Amsterdam - check in 20 minutes prior to your selected time

    Heineken Experience Stadhouderskade 78, Amsterdam - check in 15 minutes prior to your selected timeslot


    • Admission to both Heineken Experience and Icebar
    • 4d Ice Experience
    • 1 free welcome cocktail / or 1 big beer
    • 2 drinks at the Icebar and at Heineken


    • Opening hours: 
      Sun-Tue: 12.00 - 01.00 h. 
      Fri - Sat: 12.00 - 02.40 h.
      Daily: 12.00 - 02.40 h. 
    • Special opening hours

      On April 27th the Icebar is closed due to Kings Day

      24/25 Dec: 12.00 - 01.00 h

      31 Dec: 12.00 - 22.00 h

      1 Jan: 12.00 - 01.00 h

    • Last admission:
      1 hour before closing time

    Heineken Experience

    • Opening hours:
      Mon - Thu: 10.30 - 19.30 h. 
      Fri - Sun: 10.30 - 21.00 h.
      July - August:
      Daily: 10.30 - 21.00 h. 
    • Special opening hours:
      24th Dec and 31st Dec: 10.30 - 16.00 h. 
    • Last admission:
      2 hours before closing time



Heineken Experience + Xtra Cold Icebar

2 hours
Heineken Draught Challenge 41819580940 O Show more

The Heineken Experience attraction is located in the building of the original brewery in the centre of Amsterdam. In 1988 the brewery closed down due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a self-guided interactive journey through the world of Heineken. People also like to call it the Heineken Museum. Because of the self-guided element, you will have plenty of time to discover the world of Heineken at your own pace and have a Heineken Experience of your own.


During the self-guided interactive tour at the Amsterdam Heineken Experience, you can discover the history of the company, the 4 natural ingredients of the original Heineken beer, the brewing process, a tasting room, and everything about the Heineken brand. There are multiple languages available at this fun tourist Amsterdam attraction. The historical Heineken adverts and the massive old copper tanks are pretty amazing to encounter. At this awesome attraction, you can experience what it feels like to actually be a beer bottle in the 'Brew You'! At the end of the journey, you can draft the perfect Heineken beer by yourself or by the bartenders and enjoy 2 Heineken beers. But if you are not really into beer, there are soft drinks available.


Inside the Ice Bar you will find 2 bars. First of all the lounge, where you can relax, sit down and enjoy a cocktail or something to eat while enjoying the good music. Every day one of your favourite winter characters will be there to meet and welcome you.


In the back of the lounge you will find the impressive entrance to the Ice bar. Here you will receive your warm clothes in order to stay warm at -10 degrees Celsius. Inside you will be surprised by a staggering 35 tons of natural ice, turned into a real bar. Furniture, walls, art; everything is made of ice! Unique in the world of Icebars in 2009 the first 4D experience was launched: A short 3D movie (about 10 minutes) takes you with special glasses and clothes, wind turbines and the temperature of -10 degrees of Celsius into a cold 'ride' over and under extreme ice landscapes. 


Feel the cold wind in your face while sipping from your 3 included drinks from a glass...of course made of ice!


Children are not allowed to enter the ice bar.


You can choose one of the five free welcome cocktails:




Bacardi Superior ~ Lime ~ Mint ~ Sugar ~ Soda

Caipirovska  White or Red


Vodka White or Red ~ lime ~ Sugar ~ Soda

Strawberry Cheesecake


Bols Strawberry ~ Bols Yogurt ~ Lime Juice ~ Gingerbread



Bols Jenever ~ Bols Peach ~ Crainberry Juice

Sex on The Beach


Vodka ~ Bols Peach ~ Orange Juice ~Grenadine


Extra note- 

these tickets are NON- refundable 

Address: amstel 194-196